Co-founder, CTO & CAIO at Berry
About Rod Amora
I write about how service firms rebuild delivery around AI: what works in production, what fails, and how the firm changes when the model sticks. My focus is service businesses with $1M to $20M in revenue.
What I am trying to understand.
The useful question is what AI does to how a service firm actually runs: capacity, cost to deliver, and whether revenue can grow without matching headcount. I write from the point where those changes meet implementation.
The work behind the writing.
I am co-founder, CTO, and Chief AI Officer at Berry. Since 2017, my work has focused on the systems behind growing service businesses.
I have observed AI adoption at scale through delivery data from 4,000+ businesses and 150+ franchise units and growing across a franchise network. I write about the operating patterns behind those numbers.
I have spent 10 years working with service-based businesses, on both the technology and the delivery side.
Education and credentials
- Bachelor of Business Administration, Federal University of Paraná (UFPR).
- Accredited SME Consultant (ASMEC).
- CRA-PR #34570.
Books I have written.
I have written three books on consulting, business performance, and how better systems support stronger communities.
- 01
The AI-Powered Consultant
2025 · ISBN 978-65-01-67811-5
- 02
The External Advantage: Transforming Business Performance Through Strategic Consulting
2025 · ISBN 978-65-01-67812-2
- 03
Consulting for Good: How Business Consulting Builds Better Communities
2024 · ISBN 978-65-01-67813-9
Sources for the record.
I have published six research papers as DOI-registered preprints. They are open, timestamped, and citable. I published them for speed and public scrutiny, not journal cycles. Four are listed here. TODO(rod): add the remaining two preprints with their DOIs.
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The Impact of Business Consulting on Socioeconomic Development of Brazilian Small and Medium Enterprises
What business consulting changed for Brazilian small and medium enterprises, measured in socioeconomic outcomes.
DOI: 10.29327/7602731 -
Impacts of Training and Capacity Building Programs in Brazilian Small and Medium Enterprises: A Multidimensional Analysis for 2022-2025
How training and capacity-building programs affected Brazilian SMEs from 2022 to 2025.
DOI: 10.29327/7603648 -
The Impact of Online B2B Consulting on Competitiveness and Survival of Brazilian Retail Small and Medium Enterprises
Whether online B2B consulting helps Brazilian retail SMEs stay competitive and stay open.
DOI: 10.29327/7602729 -
Artificial Intelligence and Large Language Models in Business Consulting: Digital Transformation and Access Democratization for Small and Medium Enterprises
How AI and large language models change consulting work, and who can actually use them.
DOI: 10.29327/7602727
Three questions I keep answering.
These three topic areas cover one niche: how service firms rebuild delivery around AI, and what that does to how the firm runs.
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AI applied to service businesses
Where to apply?
Cases and playbooks
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AI-first service businesses
How does the firm organize?
Thesis essay
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Operational reality of AI in service businesses
What happens when AI meets operations?
Engine room and failure forensics
Straight answers about this site.
Who is Rod Amora?
Rod Amora is co-founder, CTO, and Chief AI Officer (CAIO) at Berry. Since 2017, he has worked with service-based businesses and observed a franchise network's delivery data spanning 4,000+ businesses and 150+ franchise units and growing. He writes about how service firms rebuild delivery around AI: what works in production, what fails, and how the firm changes when the model sticks.
What does Rod write about?
One niche: how service firms rebuild delivery around AI, and what that does to how the firm runs. Three topic areas cover it: AI applied to service businesses, AI-first service businesses, and the operational reality of AI in production. The archive covers cases, playbooks, engine-room detail, and failure forensics.
Who is this writing for?
Owners and operators of US service businesses with about $1M to $20M in revenue. Also CTOs and technical operators who care about capacity, cost to deliver, implementation, and production reliability.
Does this site sell consulting?
No. rodamora.com is a publishing and entity hub. It is not a sales funnel. Commercial requests go to Rod directly or to Berry.
Where else can I find Rod Amora?
Verified profiles are linked on the About page: LinkedIn, X, GitHub, YouTube, Amazon, and the Berry author page. Those same URLs appear in the Person structured data as sameAs.