Co-founder, CTO & CAIO at Berry
About Rod Amora
I help business owners see exactly where AI fits in their company, without spending years figuring it out the hard way like I did at Berry.
What changes in your business.
I write for owners and operational leaders of established US small and medium-sized businesses with teams and repeatable processes, about where AI fits and what has to change for it to help. That means looking at the whole job, what your team can get done, what it costs, and what the client receives.
The work behind the writing.
I am co-founder, CTO, and Chief AI Officer at Berry, and I ran our AI transition myself. I had to decide where AI belonged, what we could spend, how to build it, and how to make it work inside our own company.
I have observed AI adoption through delivery data from 4,000+ businesses and 150+ franchise units and growing across a franchise network. That also lets me see what happens when other service firms put AI to work.
I have been working with service-based businesses since 2017, on both the technology and the delivery side.
I have published code on GitHub since 2013, including daggerAI, a TypeScript framework for building AI agents. Since 2023 I have been building and testing AI systems for service businesses, including the checks and limits they need before people can depend on them.
I have built a voice system for staff to practice sales and operations, and a hiring system that reads resumes and filters candidates. I have also built an AI agent that remembers context and uses company knowledge, email, calendar, and drive files to carry out work from start to finish.
Education and credentials
- Bachelor of Business Administration, Federal University of Paraná (UFPR).
- Accredited SME Consultant (ASMEC).
- CRA-PR #34570.
Books I have written.
I have written three books on consulting, business performance, and how better systems support stronger communities.
- 01
The AI-Powered Consultant
2025 · ISBN 978-65-01-67811-5
- 02
The External Edge: Transforming Business Performance Through Strategic Consulting
2025 · ISBN 978-65-01-67812-2
- 03
Consulting for Good: How Business Consulting Builds Better Communities
2024 · ISBN 978-65-01-67813-9
My research papers.
I have published six research papers as DOI-registered preprints, so you can read and cite them, but they are not peer-reviewed journal papers. All six are listed here.
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The Impact of Business Consulting on Socioeconomic Development of Brazilian Small and Medium Enterprises
How business consulting affected smaller Brazilian businesses and the people and communities around them.
DOI: 10.29327/7602731 -
Impacts of Training and Capacity Building Programs in Brazilian Small and Medium Enterprises: A Multidimensional Analysis for 2022-2025
How training programs affected small and medium-sized Brazilian businesses from 2022 to 2025.
DOI: 10.29327/7603648 -
The Impact of Online B2B Consulting on Competitiveness and Survival of Brazilian Retail Small and Medium Enterprises
Whether online business consulting helps smaller Brazilian retailers compete and stay open.
DOI: 10.29327/7602729 -
Artificial Intelligence and Large Language Models in Business Consulting: Digital Transformation and Access Democratization for Small and Medium Enterprises
How AI changes consulting work, and who can use it.
DOI: 10.29327/7602727 -
Consulting Based on Large Language Models and Small and Medium Enterprises: Digital Transformation and Socioeconomic Impacts in the United States
How consulting that uses AI language models reached small and medium-sized businesses in the United States.
DOI: 10.29327/7602724 -
Company Formation in the United States: Corporate Structure, State Selection, and Tax Considerations for Brazilian Subsidiaries
What Brazilian companies need to decide when setting up a US subsidiary, including the business structure, the state, and the taxes.
DOI: 10.29327/7602720
Three questions I keep answering.
I keep coming back to where AI can help, how the work needs to change, and what happens when people start using it every day.
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AI applied to businesses
Where can AI help?
Examples and guides
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AI-first businesses
How does the work change?
Strategy
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AI in day-to-day work
What happens in daily use?
What works and what fails
Straight answers about this site.
Who is Rod Amora?
I am co-founder, CTO, and Chief AI Officer (CAIO) at Berry, and I ran our own AI transition. Since 2017, I have worked with service-based businesses and observed a franchise network's delivery data spanning 4,000+ businesses and 150+ franchise units and growing. I write to help other owners see where AI fits in their company.
What does Rod write about?
I write about where AI can help in a business, what needs to change in the work, and what goes wrong when people start using it. That includes choosing tools, counting the real costs, and knowing when to leave a task alone.
Who is this writing for?
Owners and operational leaders of established US small and medium-sized businesses with a team and repeatable processes, across industries. I also write for the technical leaders helping them decide what to build, what to buy, and how to keep it working.
Can I hire Rod to work with my firm?
Yes, I work directly with established businesses on putting AI to work with their teams. Send me a message through the contact page or on LinkedIn and tell me what you are trying to figure out.
Where else can I find Rod Amora?
You can find my verified profiles on this page, including LinkedIn, X, GitHub, YouTube, Amazon, and my Berry author page.