Calculator · Rod Amora ·

AI ROI Calculator for Businesses

A task getting faster does not tell you how much more work the firm can take on. Start with the possible time saving, then check how much could reach the business.

AI ROI calculator

Describe the work

Start with your team and a normal week, then show how much time goes into each kind of work. The calculator uses a gain range for each one, with the evidence and estimates explained below.

Drafting & writing proposals, reports, decks: gain 25–40%
20%
Research, analysis & review analysis, comparing findings: gain 12–25%
20%
Client comms & support responses, follow-ups: gain 10–15%
15%
Structured production work models, tools: gain 10–30%
5%
Admin, data entry & processing internal tasks, records: gain 5–15% estimate
10%
Synchronous & judgment work meetings, workshops, on-site work, and other time this model leaves unchanged
30%

Show what happens after the task gets faster

A faster draft is not yet a business result. Answer five questions about review, approval, freed time, pricing, and firm knowledge. The benchmark behind this model found that the average firm turned 41% of AI time savings into measurable business value. Your answers help estimate where the rest may be lost. The weight given to each answer is a provisional judgment, not a measured share of the loss.

We have written down which outputs need a full review and which need a spot-check.

BetterUp and Stanford: 40% of desk workers received AI output that needed about two hours of rework.

We changed how review and approval work after the team started producing work faster.

Faros: teams merged 98% more pull requests while review time rose 91%.

We have written down what the freed hours will go toward.

Optimum Partners: the average firm turned 41% of AI time savings into measurable business value.

Our pricing lets the firm keep the gain instead of giving it away through fewer billed hours.

ACC and Everlaw: about 60% of in-house counsel saw no savings; 13% saw fewer billable hours.

Approved firm knowledge is stored where the AI can reach it.

AI cannot use client history, past work, or firm rules it cannot reach.

See what may reach the business

Set the work mix and answer the five questions, then compare how much faster the tasks could get with how much time may actually help the business. You get a range, not a promised ROI percentage.

Share of task-level gain that may reach the business

Annual capacity value, not profit.

What affects the timing

I publish the assumptions so you can challenge them. The about page explains where my service-firm observations come from.

The model, in full

The calculator shows every assumption it uses. The work ranges, leak weights, and sources below come from the same module that runs the tool.

In the benchmark used here, the average firm converted 41% of AI time savings into measurable business value. This calculator starts with task studies and a labeled admin estimate, then estimates where some of that time may be lost.

Why this calculator refuses to give you an ROI percentage

Four studies produced four different headlines. MIT's NANDA project said 95% of generative AI pilots returned nothing. Wharton said 75% of firms reported a positive return. A Microsoft-commissioned IDC study reported $3.70 back for each dollar invested. McKinsey found that 39% of organizations saw any profit effect.

These studies did not measure the same thing. They used different samples, questions, and definitions of a return. Choosing one headline would hide that problem.

So I start with what the studies measured at the task level, then estimate how much of that gain could survive the way your firm runs the work. A single percentage would imply more certainty than the evidence gives us.

The gains that are real

Controlled studies show that AI can make some tasks faster. They do not show that the whole business becomes faster. The model starts with the task, because that is where the evidence is strongest.

Task-level gain ranges used by the calculator
Work category Gain range Evidence
Drafting & writing 25–40% BCG consultant trial: 25.1% faster. Writing trial: 40% faster. ( BCG consultants RCT ; Noy & Zhang RCT )
Research, analysis & review 12–25% BCG consultant trial: 12.2% more tasks and 25.1% faster. ( BCG consultants RCT )
Client comms & support 10–15% Study of 5,172 support agents: 15% more issues handled per hour. ( Brynjolfsson et al. )
Structured production work 10–30% AI sped up narrowly defined tasks but slowed complex work done by experts. This range is a modeling choice, not a promise for either kind of work. ( Copilot RCT ; METR RCT )
Admin, data entry & processing 5–15% estimate Estimate only. No controlled finding supports this range. (Model estimate)
Synchronous & judgment work 0% Meetings, workshops, on-site work, and other time this model leaves unchanged.

Two rows need care. Structured production covers both scoped tasks that became much faster and complex work where experienced people became slower. Move that slider down when the work needs deep context or judgment. The admin range is an estimate, not a controlled finding.

The eight delivery presets are starting points, not findings. Change the sliders until the mix looks like a normal week in your firm.

Where the value leaks

A task gain still has to pass through review, approval, scheduling, pricing, and the firm's knowledge. The studies support those mechanisms. I chose provisional weights for those problems, the studies did not measure how much loss each one caused. The weights divide the estimated loss so you have a place to start checking, not a diagnosis to accept without testing.

The five possible leaks and their provisional weights
Possible leak Weight Evidence
Validation 22% BetterUp and Stanford: 40% of desk workers received AI output that needed about two hours of rework. ( BetterUp/Stanford )
Approval chain 24% Faros: teams merged 98% more pull requests while review time rose 91%. ( Faros AI benchmark )
Reallocation 22% Optimum Partners: the average firm turned 41% of AI time savings into measurable business value. ( Optimum Partners )
Pricing 18% ACC and Everlaw: about 60% of in-house counsel saw no savings; 13% saw fewer billable hours. ( ACC/Everlaw survey )
Context 14% AI cannot use client history, past work, or firm rules it cannot reach. ( MIT NANDA report )

Validation (22% of the leak model)

A fast draft still needs checking. BetterUp Labs and Stanford found that 40% of desk workers received AI output that needed about two hours of rework. Validation receives 22% because review can touch every AI-assisted deliverable. That weight is an allocation, not a measured share. Decide which outputs need a full review and which need a spot-check. That work is part of Proofwork.

Approval chain (24% of the leak model)

Faster production can move the delay into review. Faros measured teams merging 98% more pull requests while review time rose 91%. Approval carries the heaviest weight, 24%, because every deliverable may still pass through that queue. The allocation is model judgment, not a percentage Faros measured. The Production Gap helps find the new delay.

Reallocation (22% of the leak model)

Suppose a three-hour draft now takes 40 minutes. The firm still has to decide what receives the time it recovered. Freed hours do not choose their next job. The Optimum Partners benchmark found that much of the measured time gain did not reach the business. Reallocation receives 22% of the loss because unused capacity can erase a gain even when the task became faster. The exact weight is an allocation. Name where the hours will go before they arrive.

The Four Numbers asks the early question: what share of freed capacity is booked to something named? The answer should point to more delivery, better delivery, or a changed offer.

Pricing (18% of the leak model)

When a firm sells hours, faster work can mean fewer hours billed. The ACC and Everlaw found that about 60% of in-house counsel saw no savings from their law firms' AI use, while 13% reported fewer billable hours. Pricing receives 18% because time-billed work can hand the gain to the client. This is an allocation, not a measured share of firm-wide loss. Check fixed-fee, retainer, and outcome work separately.

Context (14% of the leak model)

AI cannot use knowledge it cannot reach. Client history, past work, and house rules often sit across inboxes, shared drives, and people's heads. That missing context can push people toward shadow AI. Context receives the smallest weight, 14%, because this model treats it mainly as a limit on usable output. That allocation is model judgment, not a measured causal share.

How the math works

Each answer scores 0, 0.5, or 1. The model multiplies the answer by its leak weight, then adds the five results.

Pass-through starts at 0.27 and moves toward 0.71 as the score improves. The measured average is 41%. The top 7% in the same benchmark reached 71%.

The floor is also a judgment call in this model. 0.27 is not a measured anchor. It estimates a firm with none of the five practices in place.

The answer is always a range, never a single point. The midpoint carries 6 points on either side, bounded by 15 and 80. The annual figure uses 46 working weeks and stays labeled capacity value, not profit. Freed hours become margin only when the firm gives them a useful job.

What the timeline depends on

The range I have observed is 6 to 18 months, sometimes longer. This is not a forecast. Deloitte's survey of 1,854 executives also found that only 6% of organizations saw ROI inside a year.

Three conditions separate the shorter and longer cases: a named owner, learning time on the calendar, and a short policy that says what people may safely test. The calculator uses them as planning signals, not as proof that a result will arrive in a given month.

What to do with your result

Start with the first leak the result names. Write down one change, one owner, and the business number that should move. Use The Delivery Model Ladder to see how large the change needs to be.

  • Validation: define what gets checked and by whom.
  • Approval: find the queue that grew after production got faster.
  • Reallocation: give freed hours a named use.
  • Pricing: check whether the firm or the client keeps the gain.
  • Context: put approved firm knowledge where the tool can reach it.

Then track cost to acquire, cost to deliver, retention, or price. Use margin and revenue per person to confirm that the change reached the business. This works whether or not an AI workflow is involved, and it is how a firm moves toward AI-native delivery. That is how you check whether the change helped the business.

Sources

External sources used by the model, in citation order.

  1. BCG consultants RCT (N=758), Organization Science 2026
  2. Noy & Zhang writing-tasks RCT (N=453), Science 2023
  3. Brynjolfsson et al. support-agent study (N=5,172), QJE 2025
  4. GitHub Copilot productivity RCT
  5. METR developer RCT (2025)
  6. BetterUp Labs / Stanford workslop study (September 2025)
  7. Faros AI software-engineering benchmark
  8. Optimum Partners benchmark (N=255), May 2026
  9. ACC / Everlaw survey of approximately 650 in-house counsel
  10. MIT NANDA, The GenAI Divide report
  11. Deloitte's AI ROI survey (N=1,854 executives)

FAQ

What ROI does AI actually produce in a business?

I cannot give you one honest percentage for that. A task can get faster while review, approval, pricing, missing company knowledge, or no plan for the saved time keeps the gain from reaching the business. This calculator gives ranges for both the task-level ceiling and the time that may reach the firm, then the Four Numbers helps you check cost to acquire, cost to deliver, retention, and price.

Why do most AI ROI calculators mislead?

When a calculator multiplies hours saved by a billing rate and calls that profit, it assumes you will use every freed hour and keep the gain. You still have to make that happen. This one uses sourced task ranges, a labeled admin estimate, and a measured benchmark for how much reaches the business, with five provisional weights that are my model judgments rather than measured shares of loss.

What is the 41% pass-through benchmark?

It comes from a 2026 Optimum Partners benchmark of 255 enterprise leaders. The reported average firm converted 41% of AI time savings into measurable business value, so 59% did not reach the P&L. The top 7% converted 71%. Those figures describe the overall result, they do not tell us how much was lost to review, approval, unused time, pricing, or missing context.

How long until AI shows up in a business's P&L?

The observed range used here is 6 to 18 months, sometimes longer. It is not a forecast. The shorter cases had a named owner, learning time on the calendar, and a written policy for safe experiments. The calculator uses those three conditions as planning signals. Deloitte also found that only 6% of organizations saw ROI inside one year.

How should a business measure AI ROI instead?

Start with the Four Numbers, cost to acquire, cost to deliver, retention, and price, and compare them before and after the delivery change. Margin and revenue per person help you check whether the gain reached the firm. And while you wait for those results, ask what share of the freed time has a named job, because available hours do not assign themselves.